Critical Assignment – Santa Fe Grill:  The critical assignment for this course contains two sections.  Section “A” requires students to write a formal marketing research proposal as outlined in Exhibit 2.8 (p. 40).  Section “B” requires students to write a formal report containing the research data from the previous seven weeks.  The final report should follow the examples provided in Chapter 13.  Additionally, each final report should adhere to the APA 6th Edition requirements and contain the following components:Title pageTable of ContentsExecutive SummeryResearch objectivesConcise statement of methodSummary of key findingsConclusion and recommendationsEthical and Christian perspective Page Requirements: After combining Parts A and B, it is expected that this project will exceed 10 pages.

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